Coffeepreneur

Discovering what it takes to roast and sell fine fair trade coffee beans.

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Location: Siloam Springs, AR, United States

Join me as I follow my love for coffee into my first entrepreneurial venture. I'm sharing my vision, my excitement and what I learn along the way. I'd love to hear your thoughts!

March 15, 2009

Roasting has been going great. In about two weeks time I did a little over $100 in sales just by word of mouth. The feed back I've gotten has all been really positive and encouraging. I think that instead of moving into the Farmer's Market at this time, I'm leaning more towards building relationships with local businesses who may be willing to carry my coffee. I'm already realizing the limitations of my roaster and am looking at what I would need to do to be able to step up my production level. From batch start to finish it takes me about 45 minutes to make one pound of coffee. If I were able to move even to a 5 kilo roaster I'd feel more capable of running a website and selling from there, but as it is, if I were doing more than a few pounds at a time I could very easily fall behind.

My next endeavor is to find a decaf that I like. From what I understand decafs roast differently than caffeinated because the processing that the beans go through mean that they're yellow, like unprocessed beans become after a few minutes in the roaster. So, I'll be back to some trial and error there, but I keep getting asked about it, so it's worth playing with!

We've had a crazy last two months since my last post. My husband had surgery and we had a cross country move - so things have been a little busy in our household, but despite all of that I'm still happily roasting and working at getting my coffee out there.

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